7 Stellar SEO for Law Firm Marketing Strategies the World's Top Legal Practices Are Using Right Now

If you own a legal practice and want to skyrocket your digital presence in the 2019, then implement these SEO for law firm marketing strategies.

The number of licensed U.S. attorneys has risen significantly in the past decade. This means more lawyers competing for clients. To attract the attention of those clients, SEO for law firm marketing strategies is the key.

SEO is crucial for all businesses. You might think of SEO in terms of selling consumer goods, like electronics, but it's also a valuable strategy for selling services, including legal help. Without law firm SEO, clients will find out about your competitors, but never find out about you.

In this guide, we'll give you our top SEO tips for law firms , so you can reach the clients that need your legal help the most. Keep reading to learn how to grow your client base fast!

1. Make Your Practice Pages Clear

When a search engine scans your site, one of the things it's looking for is your practice areas. That way, it can show your site to people searching for services in that area.

Clients who are searching for your services are exactly the ones who you want on your site. But if your main practice parts are buried farther down the tree of navigation, search engines will have a harder time finding them and potential clients might navigate to your competitors' website.

Create a page for each separate practice area, and offer a menu that makes those areas easy to locate. See the illustration below for an example of creating one area with all your services so perspective client doesn't have to "look" for your services. You'll help both search engines and potential customers, which in turn helps your law firm.

2. Optimize for Local SEO

When people search for law firms, they aren't hoping to find one in a different city or state. Instead, they're looking for local law firms that can help them.

Make sure to use local SEO, not just general SEO, on your law firm site. This can mean adding location-specific keywords and location-specific blog posts. It also might mean having different site pages for different communities that you operate in.

Don't forget to claim and fill out your "Google My Business" page. This can make it easier for potential clients to find out essential information about your law firm and its a great small law firm marketing strategy.

3. Go Long with Content

Long-form content is much better than short posts of a couple hundred words.

Search engines like Google tend to prioritize long-form posts because they offer more value to users. Although you can have some shorter posts, long posts are better for your SEO for law firm marketing strategies. Luckily, the legal world has plenty of deep ideas that you can dive into for longer posts.

Generally speaking, it's best to create content that's about 2,000 words. This type of content will impress both search engines and readers who are looking for deeper, more helpful answers than they've found in shorter posts.

Sometimes, you can even put two pieces of shorter content together to create a longer post.

4. Consider User Intent

In addition to length, you also need to keep user intent in mind as you create your law firm SEO blog content.

Good content isn't all about ranking in the search engines. It's also about providing value to your users. No matter how search-engine-optimized your content is, it won't be successful if you don't consider user intent.

Working with long-tail keywords will help you keep the focus on user intent. If you can't figure out what people are searching for, contact one of our law firm seo experts and they will help you create content that will appeal to your readers.

5. Optimize for Mobile

Another part of keeping user experience in mind is considering what devices people are using to access your site.

Chances are, most of them will be on a mobile device, or possibly a tablet. More than 53% of searches are done via mobile. People don't conduct searches from laptops anymore, much less desktops. Will your site be attractive and easy to use no matter what site someone accesses it from?

Whether you use Wordpress, Wix or Godaddy to host your website, make sure it's optimized for mobile.

6. Get Client Reviews

When people look for goods or services to buy online, they look for reviews first.

Eighty-four percent of people state that they trust online reviews just as much as they trust their friends. This means that a few positive reviews can go a long way toward getting you new clients.

Ask current clients for their reviews, and don't be afraid to reach out to past clients. Reviews help Google recognize your authority, as well as potential clients.

Many legal services are private issues. Make sure to let clients know that their review doesn't have to state which of your legal services they used, or any other personal details. They should just say whatever they're comfortable with about their experience.

7. Get On Social

Social media is one of the valuable SEO for law firm marketing strategies.

Of course, you'll want to keep your tone appropriate and professional on your social media sites. But these are another great place to showcase your reviews, services, and other information.

Make sure to use hashtags, pictures, and other social media tools to your advantage. Post real photos of your legal team, to make them more relatable to customers who are considering your law firm.

You can post group activities like charity events to show the value your firm upholds. You should always strive for a healthy balance of content types, including photos, videos, and text. Photos and videostend to get the most engagement.

What Will SEO for Law Firm Marketing Strategies Do for You?

Investing in SEO for law firm marketing strategies will result in more clients choosing your firm over others.

SEO is all about making your site easier to find for the people who want your services. If clients find your law firm near the top of the search results, and like what they see on your site, you have a great chance of closing a new client.

Want to deepen your SEO knowledge? Don't miss our Guide to Organic SEO.