Why You Should Consider Video Content Marketing for Your Business
If you're not already doing video content marketing for your business, you should be! Learn more about the importance of video marketing and it's benefits now!
When you think of marketing strategies for your business, what do you think of?
Social media?
Blogs?
SEO content?
These are great examples of marketing content for your business. But it doesn't stop there. Video content marketing is one of the most effective ways to market your business.
Did you know that 81% of businesses now use video content marketing strategies? Your competitors will be using it too, so you can't afford not to.
Video content makes it fast and easy for customers to learn about your products and services.
Launching a new product?
Giving an overview of the company?
Making a how-to video?
Whatever it is, video content marketing is the MOST effective way to promote any product.
Need more convincing? Read on while we tell you why your business needs to consider video content marketing.
Video Content Marketing: What is It and Why Do I Need It?
Let's start by asking, what is video content marketing?
In a nutshell, video content marketing is using video to promote products and services.
The big question is, why do you need to invest in video content marketing? If your current marketing strategies work fine, it may seem unnecessary.
There are many benefits to video content marketing. It makes content more accessible, and it's easy to consume. People don't want to sit through a long blog post or a social media tweet. But a video is eye-catching and more engaging.
Video are an amazing tool for selling products. A study has shown that up to 77% of people who watch video commercials, bought the product.
It Helps Convey Your Message
Social media is an amazing tool for marketing. With an estimated 2.77 billion people on social media by 2019, it's a great way to connect to a worldwide audience.
Sites like Twitter, Instagram and Facebook support video content. So use them!
Minimal effort is required to watch a video. Keep the video length to 5-10 minutes to keep the viewer's attention.
Make sure your video is engaging, but not pushy. Keep it friendly, informative and add a call to action.
It Boosts Your SEO
I'm sure you know about SEO, or Search Engine Optimization, so I won't go into too much depth explaining it.
When you add video content to your website or social media pages, it helps boost SEO rankings. When you have high SEO rankings, it is much easier for people to find your business.
Google owns YouTube, and that's where you want your SEO rankings to be the highest. Create a YouTube channel for your brand, post often. It's the best platform to market your business.
It Helps You Reach New Customers
It's not only teenagers or millennials who watch video content online. People of all ages are viewing video content. Whether it's YouTube, Facebook or Instagram, they all have demographics that watch videos.
Research each platform and find out which demographics fit with your brand. Tailor video content for different demographics and platforms to see what works.
Make video content that appeals to your target audience. For example, people watch 85% of Facebook videos without the sound on. So, make a quick video of your product and add subtitles so the sound isn't needed.
When customers watch your videos, they are more likely to check out your brand. One of the main benefits of video content marketing is the conversion rates. Make sure you include a link in the description to send customers to your website.
Launch Your Business into the Future
The world of technology and social media seems to be changing almost every minute. Keeping up and staying ahead of the curve is the best way to future-proof your business.
Businesses who don't adapt to new marketing trends will suffer.
Video content marketing is the new way to stay up to date with marketing trends. Adding video content marketing makes it easy for people to consume your product.
More people are watching video content on their laptops, smartphones, and tablets. Recognize this and make your videos easy to watch in portrait mode.
You want to make the experience as easy and enjoyable as possible.
Connect with Your Audience
People aren't going to watch just ANY video. It needs to have substance.
There's a lot of sales clutter in the market place. If your video is not engaging, people will click away in seconds. Give people a reason to watch your entire video.
Center your video around a story. Showcase how to solve customer problems. Make it personal. Relating to your target audience will make your video popular and more effective.
Images and text-based marketing is not enough anymore. Using video to advertise your product will generate more traffic, leads and sales.
Another thing you'll find about video content marketing is it's fun! Experiment with different platforms and mediums. Create exciting and fun to watch videos and show off your business to the world.
It's Time For Your Business to Get Started With Video Content Marketing. Video content marketing is the way of the future.
Are you ready to get started with video content marketing? Get 20% off our Z420 Video Marketing package HERE!
Thanks for reading.
d Why Do I Need It?
Let's start by asking, what is video content marketing?
In a nutshell, video content marketing is using video to promote products and services.
The big question is, why do you need to invest in video content marketing? If your current marketing strategies work fine, it may seem unnecessary.
There are many benefits to video content marketing. It makes content more accessible, and it's easy to consume. People don't want to sit through a long blog post or a social media tweet. But a video is eye-catching and more engaging.
Video are an amazing tool for selling products. A study has shown that up to 77% of people who watch video commercials, bought the product.
It Helps Convey Your Message
Social media is an amazing tool for marketing. With an estimated 2.77 billion people on social media by 2019, it's a great way to connect to a worldwide audience.
Sites like Twitter, Instagram and Facebook support video content. So use them!
Minimal effort is required to watch a video. Keep the video length to 5-10 minutes to keep the viewer's attention.
Make sure your video is engaging, but not pushy. Keep it friendly, informative and add a call to action.
It Boosts Your SEO
I'm sure you know about SEO, or Search Engine Optimization, so I won't go into too much depth explaining it.
When you add video content to your website or social media pages, it helps boost SEO rankings. When you have high SEO rankings, it is much easier for people to find your business.
Google owns YouTube, and that's where you want your SEO rankings to be the highest. Create a YouTube channel for your brand, post often. It's the best platform to market your business.
It Helps You Reach New Customers
It's not only teenagers or millennials who watch video content online. People of all ages are viewing video content. Whether it's YouTube, Facebook or Instagram, they all have demographics that watch videos.
Research each platform and find out which demographics fit with your brand. Tailor video content for different demographics and platforms to see what works.
Make video content that appeals to your target audience. For example, people watch 85% of Facebook videos without the sound on. So, make a quick video of your product and add subtitles so the sound isn't needed.
When customers watch your videos, they are more likely to check out your brand. One of the main benefits of video content marketing is the conversion rates. Make sure you include a link in the description to send customers to your website.
Launch Your Business into the Future
The world of technology and social media seems to be changing almost every minute. Keeping up and staying ahead of the curve is the best way to future-proof your business.
Businesses who don't adapt to new marketing trends will suffer.
Video content marketing is the new way to stay up to date with marketing trends. Adding video content marketing makes it easy for people to consume your product.
More people are watching video content on their laptops, smartphones, and tablets. Recognize this and make your videos easy to watch in portrait mode.
You want to make the experience as easy and enjoyable as possible.
Connect with Your Audience
People aren't going to watch just ANY video. It needs to have substance.
There's a lot of sales clutter in the market place. If your video is not engaging, people will click away in seconds. Give people a reason to watch your entire video.
Center your video around a story. Showcase how to solve customer problems. Make it personal. Relating to your target audience will make your video popular and more effective.
Images and text-based marketing is not enough anymore. Using video to advertise your product will generate more traffic, leads and sales.
Another thing you'll find about video content marketing is it's fun! Experiment with different platforms and mediums. Create exciting and fun to watch videos and show off your business to the world.
It's Time For Your Business to Get Started With Video Content Marketing. Video content marketing is the way of the future.
Are you ready to get started with video content marketing? Get 20% off our Z420 Video Marketing package HERE!
Thanks for reading.
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